It’s an important moment for the toy industry, too, with the holiday season upon us.
“The definition of adulthood has definitely evolved,” said Jeremy Padawer, chief brand officer at toy company Jazwares.
Toy companies have even begun creating their own television and movie content in order to support toy lines.
Still, the stakes remain high for the toy industry as it heads into the final weeks of the year.
“Right now, adult toy buyers are the reason for growth in the toy business,” Larian said.